RESUME of the founder
CORE
COMPETENCIES
General Business Strategy & Innovation
Entrepreneurship - Innovation - Strategy - Business Modelling - Financial Forecasting - Business Analytics - Partnerships - Negotiation - Leadership
(Online) Consumer Marketing & PR
Up-to-date on Trends in Digital Marketing Space - Social Media - SEO & SEA (Agency Management) - Webanalytics -
E-mailmarketing - Branding - Online & Offline PR
Webdevelopment & Project Management
Scrum - Agile - Management of Web Development (incl. Ticket Trackers such as JIRA, Bugzilla), Webdesign, Interaction Design, Usability, Content Management, Copywriting,
PROFESSIONAL EXPERIENCE
Entrepreneur
2015 - Present
Development of new initiatives in online, food and other industries.
Digital Strategy Consultant - ECI / Novamedia
2014 - present
Development of a digital proposition for online bookshop ECI (former Bertelsmann subsidiary), recently acquired by Novamedia.
Founder & CEO - TenPages.com
2009 - 2014
(Single) founder, majority shareholder & CEO of TenPages.com, a crowdfunding platform that would allow aspiring authors to raise funds for publishing their books with established publishing houses. As such, it was considered one of the largest recent innovations in the Dutch book publishing industry. Unfortunately, the business did not generate sufficient revenues to grow sustainably, which led to my taking the decision to terminate operations early 2014.
E-commerce Manager - Albumprinter
2008 - 2009
Albumprinter is one of the fastest growing photo book printing companies in Western Europe. I was manager of the online marketing and e-commerce team with design, content, programming and marketing professionals, responsible for all company’s websites (albelli.nl, albelli.de, albelli.com, albelli.fr, white label Hema & Tesco) and the online rebranding from Albumprinter to Albelli.
Marketing Manager a.i. Wonen Online - Telegraaf Media Groep
2010
Interim manager of the marketing department of the Business Unit Online Wonen (‘Living Online’). Key responsibilities: usilibility, webdesign, analytics, SEO & SEA, online bannering, partnerships, affiliate marketing, e-mail marketing, offline advertising campaigns and PR. Direct management of PR coordinator, operational management of online marketeers.
Product Manager UK + US Books & E-books Strategy Development - Bol.com
2005 - 2007
In charge of the product group English books. Responsible for the concepts, project planning and evaluation of category and title promotions. Coordinator of purchasing, initiator of system, database and online improvements to grow revenues (new customers and repeat sales) and reduce cost. In addition to my job, I took the responsibility for the implementation of search and browse system Endeca (0,5 yrs) upon me, and headed the workgroup for e-book strategy (1 yr).
Manager PR and Promotion - Objekt Magazine / Hans Fonk Publications
2001 - 2005
Manager PR and promotion, previously assistant manager and senior editor of the managzine Objekt, which specializes a Dutch, French and English edition on interior, art, architecture and design.
Values & Qualifications
Entrepreneurship
Innovation
High Quality & Fast Pace
Customer Focus
Management by Inspiration
Networking
Integrity & fun
Like or even love
Internet, books, food, film, innovative companies & ideas, family & friends.
EDUCATION
Languages & Cultures of Latin-America (Management Master) - Leiden / Erasmus University
1997 - 2003
Thesis: “A study of the potential causes of the bad results of Ahold’s joint venture in Argentina as a part of the international expansion policy in the nineties.” (8+)
Several Language Courses abroad
1996 - 1997
Cambridge Advanced English Exam (Canterbury, UK)
Diplôme d’Etudes des Langues Françaises (Tours, France)
Diploma de Español como Lengua Extranjera (Granada, Spain)
Gymnasium - Beekvliet
1990 - 1996
Secundary school in St. Michielsgestel